One method of understanding how well the advertising message is being heard in the real world is the "consumer insights" approach, which operates on the premise that

Question

Quizplus · Accepted Answer

The "consumer insights" approach focuses on understanding the meanings that consumers assign to products or services, rather than just their attitudes towards them. This approach recognizes that consumers may have different interpretations of a message or advertisement, and seeks to understand these nuances in order to better tailor marketing efforts. This aligns with option A, which states that meanings are more important than attitudes.

One Method of Understanding How Well the Advertising Message Is