Which of the following is true of community, within the context of marketing and advertising?

Question

Quizplus · Accepted Answer

Within the context of marketing and advertising, the concept of community refers to identifying people who are similar in some important way, and different from those not in the community. It is based on shared interests, tastes, values, or characteristics, and can be leveraged by brands to create more targeted, personalized advertising experiences. Community is not limited to a specific location or geography, and its influence can extend to embedded beliefs and attitudes, depending on the strength of the community and the level of trust and loyalty that members have towards it. However, it is not the quintessential economic domain in which all purchasing, financing, and banking take place.

Which of the Following Is True of Community, Within the Context