Parchova is a multinational company that manufactures and sells stationery products. Customers who buy five or more products at a time from its retail outlets are given a notepad and a pen for free. In the context of customer relationship management, Parchova most likely establishes _____ with its customers.
A) limited relationships
B) partial partnerships
C) full partnerships
D) distinct relationships

Question

Quizplus · Accepted Answer

Parchova establishes limited relationships with its customers by offering a small incentive (a notepad and a pen) for purchasing a certain quantity, which is a basic form of customer engagement without deeper, ongoing interactions.

Parchova Is a Multinational Company That Manufactures and Sells Stationery