The _____ concept holds that planning and coordination of the company's activities should revolve around the primary goal of satisfying customer needs in order to attain and sustain a competitive advantage and to achieve company objectives over time.

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The marketing concept places emphasis on customer satisfaction and fulfilling their needs to achieve long-term success for the company. Production-orientation emphasizes efficient production and profit-maximization focuses on maximizing profits without necessarily prioritizing customer satisfaction. Vertical integration involves owning and controlling various stages of the production process.

The _____ Concept Holds That Planning and Coordination of the Company's