Firms use the _____ response to changes in business environment by increasing advertising budgets or offering frequent price promotions to maintain market share and hold down unit costs.

Question

Quizplus · Accepted Answer

The sales-oriented response focuses on increasing sales volume and market share through actions such as increased advertising or price promotions. This strategy aims to maintain or increase revenue and can help to lower the unit cost of production.

Firms Use the _____ Response to Changes in Business Environment