What is the focus of the research function in a market-oriented organization?

Question

Quizplus · Accepted Answer

The focus of the research function in a market-oriented organization is to gather information and insights on the needs and wants of the target market, and then use that information to develop new products, services, and technologies that will better satisfy those needs. This means that the research function is primarily focused on creating value for customers and improving their overall experiences, rather than on cutting costs or improving production efficiencies.

What Is the Focus of the Research Function in a Market-Oriented