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Which of the Following Is a Difference Between Product-Oriented and Market-Oriented

Question 27

Multiple Choice

Which of the following is a difference between product-oriented and market-oriented organizations?


A) A product-oriented organization makes what it can sell;while a market-oriented organization sells what it can make.
B) Product-oriented organizations offer broad product lines;while market-oriented organizations offer narrow product lines.
C) The packaging function in a product-oriented organization focuses on providing greater convenience to the customer;while in a market-oriented organization,it focuses providing protection to the product.
D) The primary focus of the product offering of a product-oriented organization is on functional performance and cost;while in a market-oriented organization,the focus is on customers' needs and market opportunities.

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