The percentage-of-sales method sets the relative promotional spending equal to the brand's market share,or larger if an attempt is being made to increase share.
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Q11: It is possible to measure the proportion
Q12: The first step in designing the promotion
Q13: Gross rating points are calculated by multiplying
Q14: Sales presentations,sales meetings,and sales training and incentive
Q15: In practice,sales promotion always plays a dominant
Q17: Television is not effective to reach the
Q18: A statement of how some specific aspect(s)of
Q19: The objective-and-task method has the advantage of
Q20: A rate card specifies the nature and
Q21: Which of the following is true of
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