Which of the Following Is True of a Company's Promotion

Which of the following is true of a company's promotion mix?

A) The first step in designing the promotion mix involves choosing the specific activities to be pursued within a promotion component.
B) The elements of the promotion mix are not independent of each other.
C) The product's stage in the product life cycle has no bearing upon specific decisions regarding promotion mix elements.
D) Sales promotion and publicity always play a dominant role in the promotion mix.