The objective-and-task method has the advantage of forcing firms to set specific promotional objectives through careful analysis of the specific situation.

Name: The objective-and-task method has the advantage of forcing firms to set specific promotional objectives through careful analysis of the specific situation.
Brand: Quizplus
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Quizplus · Accepted Answer

The objective-and-task method requires careful analysis of the specific situation in order to set specific promotional objectives, making it an advantageous method for firms.

The Objective-And-Task Method Has the Advantage of Forcing Firms to Set