Evaluation and reward systems that place more emphasis on sales volume or market share objectives are most appropriate for businesses pursuing:
A)differentiated defender strategies.
B)reactor strategies.
C)prospector strategies.
D)low-cost defender strategies.

Question

Quizplus · Accepted Answer

Market share and sales volume are most relevant for businesses pursuing prospector strategies, which focus on innovation and entering new markets. These businesses need to rapidly grow their market share and sales volume to establish a strong position in new markets. Differentiated defender strategies focus on providing unique products or services and maintaining a loyal customer base, while low-cost defender strategies concentrate on reducing costs to compete on price. Reactor strategies are implemented in response to unexpected events or changes in the environment and do not represent a deliberate strategy.

Evaluation and Reward Systems That Place More Emphasis on Sales