D.G Corporation sells coffee beans to various companies.The company also has its own coffee houses where it sells brewed coffee directly to consumers.The intermediaries and marketing activities involved in selling to the two set of clients are very different and so the company has appointed separate managers for each section.This is an appropriate illustration of:
A)franchise management.
B)functional management.
C)market management.
D)client management.

Question

Quizplus · Accepted Answer

This is an appropriate illustration of market management, where the company has appointed separate managers to handle different sets of clients based on their marketing needs and intermediaries involved in selling to them. In this case, the company has divided its market into two segments and assigned a separate manager for each segment, i.e., coffee bean sales to various companies and brewed coffee sales to consumers in their coffeehouses.

DG Corporation Sells Coffee Beans to Various Companies