A SBU using a prospector strategy will perform best in terms of sales volume growth and market share gains when its structure has _____ levels of centralization and _____ levels of specialization.
A)low;high
B)low;low
C)high;low
D)high;high

Question

Quizplus · Accepted Answer

A prospector strategy, which focuses on innovation and market exploration, benefits from low levels of centralization to allow for more autonomy and flexibility at lower levels of the organization. High levels of specialization are also advantageous as they enable the organization to develop expertise in new and diverse areas, fostering innovation and adaptation to changing market conditions.

A SBU Using a Prospector Strategy Will Perform Best in Terms