The development of a personal selling philosophy involves one of the following prescriptions:

Question

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Adopting the marketing concept is the best choice for the development of a personal selling philosophy as it involves understanding and meeting the needs of customers through effective communication and building long-term relationships. It focuses on providing value to the customer, which is essential for achieving sales success. Becoming an excellent negotiator or a people person can be beneficial, but it is not enough to develop a comprehensive personal selling philosophy. Adopting the production concept is not relevant in today's market, which is customer-centric.

The Development of a Personal Selling Philosophy Involves One of the Following