Which person in the buying centre has the most influence on the purchase decision?
A)the technical influencer
B)the financial influencer
C)the gatekeeper
D)the user influencer
E)all may have equal influence on the purchase decision

Question

Quizplus · Accepted Answer

The level of influence that each person in the buying center has on the purchase decision can vary depending on the situation, product/service being purchased, and organization. Therefore, it is difficult to determine which person in the buying center has the most influence on the purchase decision. All members of the buying center, including the technical influencer, financial influencer, gatekeeper, and user influencer, can have significant influence on the purchase decision. It is important for salespeople to identify all the key players in the buying center and build relationships with each of them to ensure a successful sale.

Which Person in the Buying Centre Has the Most Influence