A university professor who is in a position to influence a buying decision in the purchase of laboratory equipment but does not actually make the buying decision could be considered a:
A)reference group.
B)product expert.
C)prospect.
D)opinion leader.
E)centre-of-influence.

Question

Quizplus · Accepted Answer

A centre-of-influence is someone who has the ability to influence a buying decision but does not actually make the decision.

A University Professor Who Is in a Position to Influence