In order to bring the Walker Hotel and Convention Center up to industry standards,each guest room was redecorated with new wallpaper,drapes,carpeting,mattresses and sofas.Mallanie Simms,sales manager for the Center,has recommended that guest rooms be upgraded with the addition of wide desks,voice mail,fax machines and 24-hour room service.From the viewpoint of most business travelers,these changes would result in the creation of a(n):
A)potential product
B)generic product
C)expected product
D)sales product
E)value-added product

Question

Quizplus · Accepted Answer

The addition of wide desks, voice mail, fax machines, and 24-hour room service are all examples of value-added products. These upgrades exceed industry standards and provide additional value to guests, especially business travelers who may require these amenities in order to conduct business efficiently.

In Order to Bring the Walker Hotel and Convention Center