Which of the following statements about pricing policies is true?
A)Very few companies maintain a pricing strategy that focuses on meeting competition.
B)Pricing strategies often reflect the opinion of the research department on correct pricing.
C)The ability to offer the lowest price is usually the most critical factor in the sale of products and services.
D)Price discounting is a competitive tool available to large numbers of salespeople.
E)Transactional sales usually rely primarily on personality match between buyer and seller.

Question

Quizplus · Accepted Answer

Price discounting is a common tool used by salespeople to remain competitive in the marketplace. It is often used to entice customers to purchase a product or service by offering it at a lower price than competitors. While pricing strategies may be influenced by research, they are typically developed based on factors such as production costs, the value proposition of the product or service, and the competitive landscape. The ability to offer the lowest price is not always the most critical factor in the sale of products and services, as other factors such as product quality, customer service, and brand reputation may also play a significant role in decision making. Personality match between buyer and seller may be a factor in some transactional sales, but it is not the primary determining factor.

Which of the Following Statements About Pricing Policies Is True