During the close,attention should be focused on:
A)a more detailed analysis of customer objections
B)introducing the customer to associated products and services
C)the one specific benefit that generates the most excitement
D)the ceremonial aspect of the presentation
E)the features the product has that set it apart from the competition

Question

Quizplus · Accepted Answer

During the close, it is important to emphasize the one specific benefit that generates the most excitement for the customer. This helps to reinforce the value of the product or service and increase the customer's desire to make the purchase. While addressing objections and introducing associated products can be important, they should be done earlier in the sales process, before the close. The ceremonial aspect of the presentation may be important in some cases, but it is not the main focus of the close. Similarly, while features that set the product apart from the competition are important, they may not be the key factor that motivates the customer to buy.  Overall, the close should be focused on emphasizing the most compelling benefit and creating a sense of urgency to make the purchase.

During the Close,attention Should Be Focused On