In which stage of product development does the product typically acquire a name?
A)Competitive analysis
B)Concept Development
C)Product Design
D)Test Marketing

Question

Quizplus · Accepted Answer

During the product design and development stage the product usually acquires a name, a brand identity, and the marketing mix is developed. It is important to have a name before the test marketing phase.

In Which Stage of Product Development Does the Product Typically