Regarding goodness of launch, which is the correct order of impact?
A)High service quality, quality sales force, on-time shipment, and quality of promotion.
B)Quality of promotion, adequate product availability, on-time shipment, and high service quality.
C)Product availability, promotional effort, on-time shipment, and quality sales force.
D)High service quality, on-time shipment, adequate product availability, and quality of promotion.

Question

Quizplus · Accepted Answer

Goodness of launch is characterized by the following, in order of impact: high service quality on-time shipment and adequate product availability, quality sales force and enough sales effort and support, quality of promotion and sufficient promotional effort.

Regarding Goodness of Launch, Which Is the Correct Order of Impact