Which of the following is likely to slow the rate of product diffusion?
A)A relative advantage
B)Compatibility with consumer needs
C)Trialability
D)Complexity

Question

Quizplus · Accepted Answer

The text describes various attributes that are likely to accelerate the rate of adoption of a product or service. These include a relative advantage (e.g., a cure for cancer), compatibility with the needs of consumers, and ease of observability or trialability. On the other hand, complex products or services are difficult for the consumer to understand and may slow the diffusion rate.

Which of the Following Is Likely to Slow the Rate