Which form of test marketing is likely to reveal the most amount of information to potential competitors?
A)Controlled test marketing
B)Full test marketing
C)Simulated test marketing
D)Quasi test marketing

Question

Quizplus · Accepted Answer

Test marketing a product can provide a good indication of how the product will be received in the market, but this stage can also be expensive, time consuming, and open to competitive sabotage.

Which Form of Test Marketing Is Likely to Reveal the Most