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Price Chopper Is a No-Frills Grocery Chain

Question 59

Multiple Choice

Price Chopper is a no-frills grocery chain.It sells grocery staples right out of crates and boxes with emphasis on low-priced,private-label brands.The chain targets bargain hunters who are willing to rent a cart and bag their own groceries.
-Refer to Price Chopper.Compared to the other grocery stores,Price Chopper has which of the following?


A) market-homogeneous strategy
B) cost competitive advantage
C) product aggregation strategy
D) revenue-based competitive advantage

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