Chandler Kumar owns two antique stores.One is in an upscale neighbourhood,and its merchandise is artfully arranged and priced to indicate product rarity.The other is in a run-down strip mall and contains some of the same type of merchandise,but the items are left in open boxes and placed haphazardly on shelves.Customers of either store have entirely different perceptions of the stores and would be surprised to know Kumar operates each of them.Which of the following best describes the type of differing strategy he is using?
A)market integration
B)segmentation
C)targeting
D)positioning

Question

Quizplus · Accepted Answer

Product position is the potential customers' overall perception of a brand,product line,or organization in general,and refers to the place a store occupies in consumers' minds relative to competing offerings.

Chandler Kumar Owns Two Antique Stores