For years,chickens sold in grocery stores were perceived to be a rather generic product-one brand of chicken was much like another.Then Maple Leaf Foods began an advertising campaign to tell consumers its brand of chicken was more tender and a better choice.What did Maple Leaf bring to the marketing of chickens?
A)perceptual mapping
B)product differentiation
C)psychographic targeting
D)market innovation

Question

Quizplus · Accepted Answer

Product differentiation strategy is a positioning strategy that firms use to distinguish their products from those of competitors.

For Years,chickens Sold in Grocery Stores Were Perceived to Be