Recent research of cell phone features (e.g. ,calendar,push-to-talk,text messaging)has been completed.Which of the following describes how the data were plotted? It has axes ranging from low- to high-technological advancement and high-entertainment to high utility to show how the products are perceived by consumers and is done in two-dimensions.
A)perceptual map
B)product differentiation graph
C)product locator
D)target market chart

Question

Quizplus · Accepted Answer

Perceptual mapping is a means of displaying,in two or more dimensions,the location of products in the customers' minds.

Recent Research of Cell Phone Features (E