The difference between the one-to-one marketing approach and the traditional mass marketing approach can be compared to the difference between which of the following?
A)sunshine and moonlight.
B)drawing circles and drawing squares.
C)firing a rifle and firing a shotgun.
D)boning a fish and dressing a chicken.

Question

Quizplus · Accepted Answer

Firing a rifle is a precise and targeted approach, whereas firing a shotgun is more scatter-shot and indiscriminate. Similarly, one-to-one marketing focuses on targeting individual customers with personalized messages, while traditional mass marketing sends a broad message to a large audience.

The Difference Between the One-To-One Marketing Approach and the Traditional