A new-product strategy can be best described by which of the following?.
A)it links the new-product development process with the objectives of the marketing department,the business unit,and the corporation.
B)is part of an organization's takeover strategy
C)it specifies the roles existing products play in the organization's overall plans.
D)is part of the overall marketing distribution

Question

Quizplus · Accepted Answer

A new-product strategy links the new-product development process with the objectives of the marketing department, the business unit, and the corporation. It outlines how new products will fit into the overall marketing and corporate strategy, taking into account market opportunities, competition, and resources available. It helps to ensure that new products are developed and launched in a way that supports the organization's objectives and contributes to long-term success. B, C, and D are not accurate descriptions of a new-product strategy.

A New-Product Strategy Can Be Best Described by Which of the Following