What should be the advertising strategy during the growth stage of the product life cycle?
A)to aim at the needs of innovators
B)to make the mass market aware of brand benefits
C)to use advertising as a vehicle for introducing the product category benefits
D)to emphasize the product's low price to help reduce inventories

Question

Quizplus · Accepted Answer

During the growth stage, the product has gained acceptance and is becoming popular. Therefore, the advertising strategy should shift towards making the mass market aware of brand benefits. This will help to create brand loyalty and increase market share.

What Should Be the Advertising Strategy During the Growth Stage