Montana's Best is a new precooked meal-in-a-bag product made from bison meat. The company is having difficulty gaining consumer acceptance of its bison products even though bison is high in protein and low in cholesterol, fat, and calories. Those who have tried the meat have agreed that it is tender and as delicious as any choice steak, and it is less expensive. Montana's Best should focus on which of the following sales promotion tools?

Question

Quizplus · Accepted Answer

Sampling would be the best sales promotion tool for Montana's Best as it would allow consumers to try the product without committing to a full purchase. This would help to overcome consumer resistance and increase acceptance of bison meat.

Montana's Best Is a New Precooked Meal-In-A-Bag Product Made from Bison