Which of the following are promotional exhibits targeted to consumers and set up at the retailer's location to build traffic, advertise the product, or induce impulse buying?

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Point-of-purchase displays are promotional exhibits that are set up at the retailer's location to attract consumers, advertise the product, and encourage impulse buying. Trade shows are events that bring together businesses from a particular industry to showcase their products and services to potential customers. Direct demonstrations involve demonstrating the product to consumers in a location that is not necessarily a retail store. Freestanding kiosks are standalone structures that can be used for retail sales or information dissemination.

Which of the Following Are Promotional Exhibits Targeted to Consumers