Schwinn Cycling and Fitness Inc. is offering a chain of sporting goods superstores a 20 percent discount on all Schwinn bicycles if the stores will run their own special promotion on the new Schwinn Paramount Titanium bikes. What is Schwinn offering?
A) a trade allowance
B) a life-cycle extension promotion
C) a P-O-P discount
D) a product development deal
Correct Answer:
Verified
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A)high-involvement
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