A business marketer who places the highest priority on achieving control in the channel of distribution should use:
A) a direct channel.
B) a channel which includes numerous industrial distributors.
C) a channel which includes numerous manufacturers' representatives.
D) a channel which includes numerous commission merchants.
E) an indirect channel.
Correct Answer:
Verified
Q31: Manufacturer's representatives are the manufacturer's buying arm.
Q32: Generally, manufacturers' reps:
A)take title to the products
Q33: The most appropriate channel of distribution for
Q34: Manufacturers' reps:
A)possess expert product knowledge.
B)sell non-competing but
Q35: The largest proportion of sales handled by
Q37: A distributor classification, the combination house:
A)operates in
Q38: The first step in the channel design
Q39: CRM has improved channel coordination.
Q40: Service provided by industrial distributors includes:
A)repair.
B)credit.
C)maintenance.
D)all of
Q41: The manufacturer-rep channel is generally used when
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents