A ________ approach to defining innovation treats newness from the perspective of the company producing or marketing it.
A) product-oriented
B) market-oriented
C) consumer-oriented
D) firm-oriented
E) development-oriented

Question

Quizplus · Accepted Answer

A firm-oriented approach to defining innovation considers newness from the perspective of the company producing or marketing it, focusing on what is new to the firm itself.

A ________ Approach to Defining Innovation Treats Newness from the Perspective