Communication among consumers is known as ________.
A) word-of-mouth communications
B) surrogacy
C) mavenship
D) cohort selling
E) peer advertising

Question

Quizplus · Accepted Answer

Word-of-mouth communications refers to communication among consumers, in which they share their opinions, experiences, and recommendations about products or services with each other. It can have a significant impact on a company's reputation and sales.

Communication Among Consumers Is Known as ________