A ________ approach to defining innovation focuses on the features inherent in the product itself and on the effects these features are likely to have on consumers' established usage patterns.
A) product-oriented
B) market-oriented
C) consumer-oriented
D) firm-oriented
E) development-oriented

Question

Quizplus · Accepted Answer

A product-oriented approach to defining innovation focuses solely on the characteristics of the product, including its features and capabilities, and how they are likely to impact consumers' behavior. This approach is often contrasted with market-oriented and consumer-oriented approaches, which place more emphasis on understanding the needs and preferences of the target market and shaping the product accordingly.

A ________ Approach to Defining Innovation Focuses on the Features