The process of ________ is concerned with how innovations spread.
A) innovation
B) adoption
C) success
D) diffusion
E) influence
Correct Answer:
Verified
Q2: A _ requires consumers to adopt new
Q3: A _ approach to defining innovation judges
Q4: A _ approach to defining innovation focuses
Q5: Fizzy Cola just came out with a
Q6: While Q-tips are advertised for cleaning ears
Q7: Communication among consumers is known as _.
A)
Q9: A _ approach to defining innovation treats
Q73: _ is a macro process concerned with
Q77: A _ involves the introduction of a
Q79: Digital cameras and digital video recorders were
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