A(n)________ involves setting a relatively low introductory price designed to discourage competition from entering the market.
A) adopter categorization
B) adoption process
C) penetration policy
D) skimming policy
E) social system

Question

Quizplus · Accepted Answer

A penetration policy involves setting a low introductory price to attract customers and deter competitors from entering the market.

A(n)________ Involves Setting a Relatively Low Introductory Price Designed to Discourage