Which of the following is true of the demographics of consumer innovators?
A) they tend to be older than noninnovators
B) they have less formal education
C) they have higher personal or family incomes
D) they are likely to have lower occupational status
E) they tend to be more downscale than other consumer segments

Question

Quizplus · Accepted Answer

Research has shown that consumer innovators tend to have higher personal or family incomes. They are also likely to have higher levels of education and occupational status. Option A is incorrect as they tend to be younger than noninnovators. Option B is incorrect as they have higher levels of education. Option D is incorrect as they have higher occupational status. Option E is incorrect as they tend to be more upscale.

Which of the Following Is True of the Demographics of Consumer