Consumers are more likely to exhibit an inclination to innovate if their culture can be characterized by ________.
A) a high power distance
B) strong uncertainty avoidance
C) value for hierarchical relationships
D) a willingness to accept uncertainty
E) a cultural value for high earnings, achievement, and assertiveness

Question

Quizplus · Accepted Answer

Consumers who are willing to accept uncertainty are more likely to take risks and try new products or services, which is a key characteristic of innovation. High power distance, strong uncertainty avoidance, and a value for hierarchical relationships are all associated with a more conservative, risk-averse approach to decision-making. A cultural value for high earnings, achievement, and assertiveness may encourage entrepreneurial behavior, but it does not necessarily indicate an inclination to try new products or services.

Consumers Are More Likely to Exhibit an Inclination to Innovate