Which of the following is true of the personality traits of consumer innovators?
A) they tend to be inner-directed
B) they are highly dogmatic
C) they have a high need for conformity
D) they tend to be brand loyal
E) they have low optimum stimulation levels

Question

Quizplus · Accepted Answer

Consumer innovators tend to be inner-directed, meaning they are independent and rely on their own internal values and beliefs to guide their behavior.

Answer: D 
 Consumer innovators generally have a lower level of brand loyalty, as they are more willing to try new products and brands. They are also more likely to seek out novelty and variety in their consumption behavior.

Which of the Following Is True of the Personality Traits