A(n)________ involves first making a new product available at a very high price to consumers who are willing to pay top dollar,and then gradually lowering the price in a stepwise fashion to attract additional market segments at each price reduction plateau.
A) adopter categorization
B) adoption process
C) penetration policy
D) skimming policy
E) social system

Question

Quizplus · Accepted Answer

The description given in the question matches the skimming policy pricing strategy. It involves starting with a high price, usually for a new or innovative product, and then progressively lowering the price to appeal to broader market segments. This strategy is intended to achieve maximum profits at the start, before competitors enter the market and begin to compete on price.

A(n)________ Involves First Making a New Product Available at a Very