What is the first step in the direct-marketing process?
A) objectives and strategy
B) the offer
C) customer ordering
D) fulfillment and customer follow-up
E) relationship building

Question

Quizplus · Accepted Answer

The first step in the direct-marketing process is to establish objectives and develop a strategy to meet those objectives. This includes identifying target markets, determining the message and offer, selecting the right communication channels, and measuring success metrics.

What Is the First Step in the Direct-Marketing Process