Which of the following statements about direct-marketing customers is most likely true?
A) The more recently customers have bought from a company, the less likely they are to buy again.
B) The less money customers have recently spent buying from a company, the more likely they are to buy again.
C) The less frequently customers have bought from a company, the more likely they are to buy again.
D) The more money customers have recently spent with a company, the less likely they are to buy again.
E) The more frequently customers have bought from a company, the more likely they are to buy again.

Question

Quizplus · Accepted Answer

Customers who frequently purchase from a company are more likely to buy again, as frequent purchases indicate a strong relationship and satisfaction with the company.

Which of the Following Statements About Direct-Marketing Customers Is Most