What is the second step in the direct-marketing process?
A) objectives and strategy
B) the offer
C) customer ordering
D) fulfillment and customer follow-up
E) relationship building

Question

Quizplus · Accepted Answer

The second step in the direct-marketing process is creating the offer, which includes the specific product, service, or information being offered to potential customers. This offer serves as the foundation for the remaining steps in the process.

What Is the Second Step in the Direct-Marketing Process