Which of the following brand loyalty/usage rate combinations is most beneficial to the marketer?
A) Brand indifferent-heavy users
B) Brand loyal-light users
C) Brand loyal-heavy users
D) Brand indifferent-light users
E) Neutral brand users

Question

Quizplus · Accepted Answer

Brand loyal-heavy users are the most beneficial to the marketer because they have a high probability of repeat purchases and are less likely to be influenced by competitor activity, resulting in a stable and reliable customer base.

Which of the Following Brand Loyalty/usage Rate Combinations Is Most