All of the following statements about innovators are true EXCEPT:
A) that they are younger.
B) that they are socially mobile.
C) that they are heavy users of products within specific classes.
D) that they are more highly educated.
E) that they have lesser opinion leadership traits.

Question

Quizplus · Accepted Answer

All of the statements are true about innovators except that they have lesser opinion leadership traits. Innovators tend to have higher opinion leadership traits, which means they are more likely to be sought out for advice and information about products or services.

All of the Following Statements About Innovators Are True EXCEPT