Innovators may have better-developed knowledge structures for particular product categories.

Question

Quizplus · Accepted Answer

Innovators are individuals who are more likely to accept and adopt new products or ideas. They often have a better understanding of the product category and may have more knowledge about the technology or features of the product than non-innovators. This can result in a more developed knowledge structure for that particular product category.

Innovators May Have Better-Developed Knowledge Structures for Particular Product Categories