A new product which requires little or no change in existing consumer values,beliefs,or behaviors is said to rank high on the factor of:
A) observability.
B) compatibility.
C) trialability.
D) simplicity.
E) speed.

Question

Quizplus · Accepted Answer

Compatibility refers to the extent to which a new product is consistent with the existing consumer values, beliefs, and behaviors. A product that requires little or no change in these areas will rank high on compatibility.

A New Product Which Requires Little or No Change in Existing